Branding has always been an abstract concept to grasp. More challenging still is the fact that how we build brands has been forever altered by the emergence of social media. The focus of this fall’s Social Brand Forum has always been on helping organizations build more social brands. We’re pleased to announce that we’ve doubled down on our event’s branding expertise even further. We already have a killer line-up but today it gets even better.
Two top-caliber experts are joining our value-packed day and a half of social media smarts on October 17-18 at the Iowa River Landing. First, I’m thrilled that John M. Morgan, author of Brand Against the Machine, will be joining us. John’s book not only unpacks the often misunderstood practice of branding but it does so in a thoroughly modern, social media-focused context.
I was fortunate enough to get a few moments with John recently to discuss our event, his book, and what it really means to build social brands. (Can’t wait? Register now.)
We’re also excited to welcome TJ Stein, (mt) MediaTemple’s social customer service guru, to the #SocialBrand12 line-up. TJ will be speaking about managing a crisis with social media, with focus on the impact on customer relationships and brand reputation.
Social media provides us with unparalleled tools for building, growing, and protecting our brands. John and TJ enhance our already impressive line-up for Iowa’s premier social media marketing event.
Don’t delay! The time to register for Social Brand 2012 is now. We still have a few early registration slots available for $195 (vs. $275) which also gets you copies of books by Ann Handley, DJ Waldow, and Mack Collier. Register now >
More on John & TJ
John Michael Morgan is known as the ‘Chuck Norris of branding’ and is the author of the best selling book Brand Against The Machine, which is one of Amazon.com’s top rated marketing & sales books. John is an in-demand public speaker and consultant, and is a globally recognized authority on branding and digital marketing. John has worked with some of the largest brands in the world as well as Fortune 500 companies, celebrities, and solo-entrepreneurs. John has owned multiple businesses, including a real estate business he sold in 2008.
TJ Stein is a customer advocate, technology enthusiast and Alabama native living in sunny Los Angeles, California. Since 2008, TJ has worked for (mt) Media Temple, an industry-leading web hosting and software application services company. In his current role, TJ leads a team of incredibly smart and passionate customer support agents, providing amazing service experiences for over 125,000 customers. As a resourceful self-starter with a background in customer service and team leadership, TJ possess a record of implementing solutions to drive both traditional and social media support channels.
View the full speaking line-up for the Social Brand Forum >
More Great Sponsors
Several new sponsors have also stepped forward in support of the event including the new brand reputation-monitoring platform Tawlk, Kirkwood Continuing Education & Training Services, and Adamson Studios. After the first day of the conference, attendees are invited to network at a reception hosted by Vesta, a Mediterranean-inspired restaurant next to the Marriott.
The Social Brand Forum’s premier sponsors are the University of Iowa’s School of Journalism and Mass Communications and Fusionfarm, a multimedia agency and digital innovation team connected to SourceMedia Group. Additional sponsors include blogging platform Overblog, web hosting company (mt) MediaTemple, and Zephyr Printing & Design.
See you this October at Social Brand 2012!
