Social Brand 2012: More Brand Insights & Industry Expertise

July 12, 2012

Social Brand 2012 just got even better. I’m thrilled to share some speaking additions to our already stellar line-up. Each of these thought leaders brings incredible knowledge and perspective to Iowa’s premier social media marketing event. One is responsible for strategy and insights at one of the biggest brands in the world. While the others offer unique expertise in B2B, social strategy, and the convergence of social/local/mobile marketing. Drum roll, please … 

More Great Speakers

We’re excited to welcome the following speakers to this fall’s Social Brand Forum:

Steve Levigne, Vice President of US Strategy & Insights, McDonald’s Corporation
A 20-year veteran with McDonald’s, Steve is responsible for integrating consumer, business, and industry insights into actionable plans to help drive US business, including the corporation’s social media and digital marketing efforts.

Sara Santiago, Founder & President, Roll Mobile
In addition to being a contributing author, Sara speaks nationally on the convergence of social media and local/mobile marketing (SoLoMo). Her firm provides digital strategy and mobile development for clients such as Master Lock, Wisconsin Department of Tourism, Sub Zero–Wolf, and Aurora Healthcare.

Kipp Bodnar, Inbound Marketing Strategist, HubSpot
Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy. He is also co-author of The B2B Social Media Book, the definitive guide for B2B marketers who want to master social media and drive leads.

David B. Thomas, Director of Community & Social Strategy, Radian6
Dave leads Radian6’s efforts to engage with, inform, and learn from their customers and communities. Before joining Radian6 he was Executive Director at the social media marketing agency New Marketing Labs. Dave is co-author of The Executive’s Guide to Enterprise Social Media Strategy.

These four join MarketingProfs’ Ann Handley, #Blogchat founder Mack Collier, and DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. We’ll announce our remaining speaker/panel additions as well as our full agenda in the months ahead.

More Generous Support

Several new sponsors have also stepped forward in support of the event including the blogging platform, Overblog, as well as Zephyr Printing & Design. The Social Brand Forum’s premier sponsors are the University of Iowa’s School of Journalism and Mass Communications and Fusionfarm, a multimedia agency and digital innovation team connected to SourceMedia Group. The awesome team at (mt) MediaTemple is also a sponsor.

What You Need to Know

The Social Brand Forum is October 17-18 at the Coralville Marriott Hotel and Conference Center at the Iowa River Landing. Registration is $275, which includes a copy of Ann Handley’s book, Content Rules, for each attendee. However, the first 100 to register will receive a special rate of $195 as well as copies of Mack Collier and DJ Waldow’s new books. A student rate of $95 is also available by emailing [email protected] from a .edu address.

Let’s Do This!

You need to move fast to ensure that you are among the first 100 to register as these spots are going quickly.

  • Register now at
  • Keep the conversation going by using the hashtag #SocialBrand12 on Twitter and liking us on Facebook.
  • Are you a potential sponsor? Opportunities remain to get your brand in front of an excited group of marketers and social media influencers. Contact me on this one.

The Social Brand Forum is shaping up to be a powerful day and a half of content, conversations, and connections from the very best in the industry.

I hope you’ll join us this fall at the Iowa River Landing.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.