As I mentioned last week, today Dean and I are leaving for the National Automobile Dealers Association (NADA) Convention and Expo in New Orleans. Our very first client is an auto dealer and we serve several others in the industry as well (I say is because we have the very rare honor in the advertising business to say that we still have our first client). NADA has always provided exceptional workshops and an expo hall that is second to none.
Throughout the expo we will be reporting back on best practices and trade show goings on from this very big event. We do this not just for the benefit of our friends in the auto industry but for everyone. The news and lessons here are often ones we apply to clients across industries. Plus, as Dean said earlier, “If there was ever a year to go to NADA …” With the economic downturn, industry struggles, Toyota overtaking GM, and keynotes from Ford’s Alan Mulally and two former US presidents, this year should provide a great industry snapshot at a critical time as well as new media vendors looking to offer tools to a sector that needs new tools now more than ever.
More from the trade show floor …
