Market Like a Cardinal

March 27, 2009

The red birds debuted the “Play Like a Cardinal” campaign a year or so ago and are wisely continuing it for the upcoming season. It’s pretty easy to be ubiquitous with sports marketing but this campaign really cuts through the clutter. The above video from the Jumbotron is a campaign centerpiece — combining the team’s rich history with powerful images and moving words. It also makes me wish I was at Busch stadium with a dog and a beer. Here’s a link to all of the new 2009 spots. My favorite by far is the discovery of Pujols’ secret identity.

(This is also a little experiment to see how long it will take Dean — Mr. Brewer himself — to demand the removal of this Cardinals-centric post.)

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.