Half-Time Report

OK … So I would say, at this point, that the ads from the first half of the Super Bowl have been lackluster at best. If pressed I would argue that the one from Avon (posted above) best captured and capitalized on the moment. Yep, Avon. I liked it because it spoke to real people right now as opposed to standard snow-globe-in-the-crotch (Dorito’s) and obscurely risque (Go Daddy) spots. This ad emphasized a tried and true brand (who does not usual advertise at all much less in the Super Bowl) and strategically positioned it as an answer to these challenging times (I use it to pay my bills). Well done. More later. Don’t forget to follow us on Twitter for the second half of the game for play-by-play ad analysis!