Category Archives: Strategy
The Biggest Lesson of Real-Time Marketing
If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time … 
Why Better Marketers Create a Better World
Don’t laugh but I think better marketers create a better world. I’m admittedly a little biased on the subject, as I am a marketer myself. I also teach future marketers at the University of Iowa and help marketers overcome digital …
The Age of Interruption Is Over
I recognize that I am a little biased on the subject but I think marketing is a noble profession. Helping organizations connect with customers and providing a channel for the exchange of goods and/or services helps both the local community …
Checklist Marketing
Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It’s no surprise that during our Social Strategy Boot Camps, I’m often asked, “What …
The History of Lead Generation (Infographic)
While technology has changed considerably over the past few decades, the basics of marketing have not. In a new infographic from our friends at GroSocial, we can see that the marketing aspect of lead generation has been around in many …
Why You Need a Digital Swipe File
One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can …
Copying vs Stealing: Lessons from Picasso and Santa Claus
Several weeks ago, a former student of mine asked me on Twitter what I thought of Facebook effectively copying #hastags from Twitter. I responded: “‘Good artists copy, great artists steal’ – Picasso. Time will tell if Facebook is copying or …
How the 4 Ps of Brand Marketing Apply to Digital Marketing
The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …
The 4 Most Powerful Words a Marketer Can Use
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
Ideas for Giving Thanks
It’s not too late, you know. With Thanksgiving on the horizon, in addition to your family and friends, don’t forget those that your business is most thankful for as well. Beyond your customers and community, be sure to extend thanks …
