Category Archives: Motivation

February 19, 2009

Advertising / Motivation

Copywriter’s Time Machine: Ted’s Words

Our first client was/is a Cadillac dealership. On the wall of one of their conference rooms is a framed document with advertising copy in it. Yep, ad copy. A copywriter’s dream come true — that their words would live on, …


February 5, 2009

Motivation

In the Words of Others – Try Something

Last week at the Iowa City Area Chamber of Commerce Annual Banquet, former UI president David Skorton was asked how his love of jazz has influenced him. “You don’t know what’s going to happen but you have to improvise to …


January 26, 2009

Motivation

A Young Mind

Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Like Henry, the 25,000 car dealers here at …


January 22, 2009

Branding / Motivation

Anyone Can Be Remarkable

Every business has a story to tell.  Those are the words that first pop up on our agency’s website because at our very core that’s what we believe. Not only does every business have a story to tell but every …


January 1, 2009

Advertising / Branding / Design / Motivation / Strategy

Brand New Year

It’s a new year and now that the champagne bottles have been tossed out and the confetti has been cleaned up, we have a lot to do. The economy is in shambles, industries from Wall Street to Main Street are faltering …


January 13, 2007

Motivation

Thinking of the Whole Picture

The following message from Whole Foods CEO John Mackey was distributed to all team members on November 2, 2006. On the same day, the company warned that sales growth would be slow in the year ahead and that its stock …


November 29, 2006

Motivation / Strategy

Whole Foods Gets It

There was a great story on All Things Considered last night about the in-store artists that Whole Foods employs to create their unique signage. They employ them full time and provide health benefits. Wow. Read or listen to the story …


October 30, 2006

Motivation / Strategy

The [Non-Business] Business Book

Last week I was in the Denver airport waiting for my flight home and I was faced with an unsettling feeling: I am bookless. There are so many books that I feel I need to read: Freakonomics, The Long Tail, …


September 10, 2006

Motivation

Talent

Is this an awesome example of true business acumen or am I just falling for Ford’s spin? As everyone knows, last Tuesday Bill Ford Jr. stepped down as CEO of the troubled automaker. (Quick aside: I can’t take credit for …


August 23, 2006

Customer Service / Motivation

Black on the Edge of Customer Service

Those of you who know me personally, know I love rage-comic Lewis Black. Those of you who read this blog frequently know that I also love good customer service. So what a treat I got this week when I received …