Nick Westergaard

By Nick Westergaard on December 17, 2018

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Building an Audience for Your Personal Brand with Case Kenny

“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Case Kenny

Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies.

Episode Highlights

Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email!

“Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first.

Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.”

What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now.

To learn more, follow Case on Instagram or go to PRSUIT.com to sign up for his daily email.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!



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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.


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