Slides from my keynote at the APPA National Conference in Chicago.
NOTE: These are my slides and not my presentation itself as they don’t make a whole lot of sense without me standing next to them talking. However, I wanted to post them here as a means of starting a conversation on Brand-Driven Communities — a concept that I start to sketch out in this talk. Consider this an opening salvo or a teaser. More coming soon to a blog near you!
As always, I’d love to hear your feedback in the comments below. If you’re interested in more info on me as a speaker you can check this page out.