Building a Brand-Driven Community at APPA

July 29, 2011

Slides from my keynote at the APPA National Conference in Chicago.

NOTE: These are my slides and not my presentation itself as they don’t make a whole lot of sense without me standing next to them talking. However, I wanted to post them here as a means of starting a conversation on Brand-Driven Communities — a concept that I start to sketch out in this talk. Consider this an opening salvo or a teaser. More coming soon to a blog near you!

As always, I’d love to hear your feedback in the comments below. If you’re interested in more info on me as a speaker you can check this page out.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.