Nick Westergaard

July 8, 2019

Podcast

Brand Building Through Servant Leadership with Ken Blanchard

ken blanchard on brand

“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show.


Nick Westergaard

July 1, 2019

Podcast

Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast.


Nick Westergaard

June 24, 2019

Podcast

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

alexandra dimiziani on brand

“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast.


Nick Westergaard

June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

June 10, 2019

Podcast

Finding Brand Relevancy in a Fast-Changing World with Allen Adamson

allen adamson on brand

“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

June 3, 2019

Podcast

How to Orchestrate Your Brand Experience with Karin Soukup

karin soukup on brand

“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show.


Nick Westergaard

May 27, 2019

Podcast

Finding the Epicenter of Branding and Culture with Dennis Hahn

dennis hahn on brand

“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid.


Nick Westergaard

May 20, 2019

Podcast

Creating a Heart-Centered Brand with Stephanie Nivinskus

stephanie ninvinskus on brand

“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more.


Nick Westergaard

May 13, 2019

Podcast

Bridging the Brand Activation Gap with Mitch Duckler

“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast.


Nick Westergaard

May 6, 2019

Podcast

Mapping a Customer-First Journey with Nancie McDonnell Ruder

nancie mcdowell ruder on brand

“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, founder of Noetic Consultants, this week on the On Brand podcast.