Nick Westergaard

By Nick Westergaard on April 1, 2019

Podcast

Designing Meaningful Brand Experiences with Steven Denekas

steven denekas on brand

“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steven Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 25, 2019

Podcast

The Cold Shower Digital Marketers Need to Take with Ryan Cote

ryan cote on brand

Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week’s episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.)


Nick Westergaard

By Nick Westergaard on March 11, 2019

Podcast

How to Develop Tasty Content That Sells with Rev Ciancio On Brand

rev ciancio on brand

“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio.


Nick Westergaard

By Nick Westergaard on February 25, 2019

Podcast

How to Create Presentations That Are On Brand with James Ontra

james ontra on brand

“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren’t branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations.


Nick Westergaard

By Nick Westergaard on February 18, 2019

Podcast

Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo

jay acunzo on brand podcast

“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 11, 2019

Podcast

Creating a Media Frenzy Around Your Brand with Sarah Tourville

sarah tourville on brand

“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 28, 2019

Podcast

Why Great Brands Must Design Great Culture with Josh Levine

josh levine on brand

“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Levine has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new book Great Mondays charges organizations with developing a company culture that employees will love. We talked about how to think and act differently when it comes to culture this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 21, 2019

Podcast

In a Noisy, Distracted World, Clarity Wins with Steve Woodruff

steve woodruff on brand

“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins.


Nick Westergaard

By Nick Westergaard on January 14, 2019

Podcast

Applying a Punk Rock Attitude to Your Brand with Jeremy Dale

jeremy dale on brand

“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 7, 2019

Podcast

How Leaders Create Strong Brands with Alberto Lopez-Valenzuela

“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast.