Author Archives: Maddy Osman

Maddy Osman

By Maddy Osman on September 14, 2016

News & Events

Ask the Experts: What Marketing Mistakes Are Made Most Often?

social brand speakers

People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, …


Maddy Osman

By Maddy Osman on August 25, 2016

News & Events

What to Do in Iowa City While Here for the Social Brand Forum

Most people know Iowa City, Iowa as a frequent top five campus pick for the Princeton Review’s list of top party schools. But few realize that Iowa City also has a vibrant downtown with no shortage of art, culture, and …


Maddy Osman

By Maddy Osman on August 18, 2016

News & Events

Meet the Social Brand Forum 2016 Speakers: A Podcast Roundup

social brand speakers

Recently, the team at Orbit Media Studios put together an amazing article about ways to get the most from a conference. If you’re planning on attending the Social Brand Forum this year (there’s still time to register), reading it will help you get …


Maddy Osman

By Maddy Osman on August 9, 2016

News & Events

Get Ready for Social Brand Forum 2016 with Our Summer Reading List

social brand forum reading list

Publishing a book is no small feat. In fact, that’s just the beginning of the process if you hope to actually get your book in the hands of all the people who need to know about it. But marketers (especially …


Maddy Osman

By Maddy Osman on June 9, 2016

Content Marketing

8 Content Marketing Tools to Take Your Blog from Unread to Viral

content marketing tools

Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …


Maddy Osman

By Maddy Osman on February 10, 2016

Social Spotlight

6 Steps to Help Your Brand Become a Twitter Thought Leader

twitter

When confronted with the topic of Twitter, most people throw up their arms and say they just don’t get it. Marketing departments at businesses are not all that different in this regard. Both parties struggle when it comes to how to use …