Author Archives: Jordan Rose

5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)

digital-marketing-mistakes

Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …


Jordan Rose

By Jordan Rose on August 3, 2016

Community Management

4 Steps to Answering Tough Customer Questions Online (and Off)

Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where …


Jordan Rose

By Jordan Rose on April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …


Jordan Rose

By Jordan Rose on February 3, 2016

Community Management

5 Social Media Idea Starters for the Next Time You’re Stuck

social media

Social media can be an exciting, creative way to promote your organization. These interactive platforms lend themselves to engaged customers and open dialogue. On the flip side, social media can be a burden on those tasked with generating content several …


Jordan Rose

By Jordan Rose on December 2, 2015

Strategy

5 Strategies for Owning Your Brand Communications

brand communications

Today’s communications outlets are flooded with information, constantly. As a communicator, it can be intimidating to know that you and your brand are competing against interesting and entertaining articles, videos, and social media every second. Yet we continue to devote …


Jordan Rose

By Jordan Rose on October 28, 2015

Blogging / Content Marketing

5 Strategies for Writing Compelling Marketing Headlines

We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …


Jordan Rose

By Jordan Rose on September 2, 2015

Content Marketing

8 Tips to Being a Better Brand Storyteller

storyteller

Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …


Jordan Rose

By Jordan Rose on July 1, 2015

Social Media Strategy

You Are Your Social Media: Are You Sending the Right Message?

social media

There’s no denying it, social media platforms say a lot about the individuals behind them – and the same is true for your brand. Facebook, Twitter, or Instagram may be the first interaction a potential client has with your organization. …


Jordan Rose

By Jordan Rose on May 20, 2015

Social Media Strategy

Social Media for Business: How to Know Which Networks Work Best

social media

Facebook is a social media platform of the past. Today’s users are utilizing Snapchat and Instagram, so there’s no need to invest time and resources in Facebook and Twitter. These are statements I’ve recently heard and, while we could easily …


Jordan Rose

By Jordan Rose on April 29, 2015

Social Media

4 Tips for Using Social Media to Stay Relevant with Your Audience

social media tips

If you are an avid social media fan, you probably have a fairly extensive list of organizations you follow. Though our interests may vary, if you look closely, there are a few things each of these brands — the best …