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Winning Hearts Through Branding with Evan Dash

“When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand podcast.
Transformation-Focused Branding with Allie Martin

“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast.
Social Impact in Small Bites with Angel Mason Broadus

“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week’s episode of the On Brand podcast.
The Importance of Imperfect Action with Ashley Shuler

“There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast.
Creating a Powerful Personal Brand Empire with Laura Bull

“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast.
Rethinking B2B Branding in Turbulent Times with Ana Raynes

It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.
Inspiring Your Brand’s Fan Culture with David Meerman Scott

http://traffic.libsyn.com/onbrand/David_Meerman_Scott_On_Brand_2.mp3Podcast: Play in new window | DownloadWhat do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of …
Managing Startup Brand Consistency with Jonathan Wasserstrum

“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.
Creating Brands for Tomorrow’s Consumers with Emmanuel Probst

“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast.