Nick Westergaard

By Nick Westergaard on December 4, 2017

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Why Brands Should See Ideas Everywhere with Ashley Zeckman

ashley zeckman

“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast.

About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.

Episode Highlights

What about the “cobbler’s son” thing? “The cobbler’s son is something we talk about constantly internally. It’s fun to test out all of the cool things we do with our clients on the agency and vice versa.”

TopRank Marketing specializes in influencer marketing. What’s their definition of this rising trend? “Basically, we’re co-creating content with influencers.” Like many marketing strategies, this was something that TopRank Marketing experimented with on their own first by doing influencer ebooks with Content Marketing Institute.

Where does Ashley go for inspiration as a marketer? “I love looking at other industries and seeing what they’re doing. I also love the Social Media Masterminds group on Facebook and everything from Ann Handley.

What brand has made Ashley smile recently? “BarkBox —they have the perfect combo of humor and tugging at your heartstrings.” For more on BarkBox, listen to the On Brand episode with Stacie Grissom, Head of Content at Bark.

To learn more, connect with Ashley on LinkedIn, check out the TopRank blog and agency website.

As We Wrap …

Before we go, I want to flip the microphone around to our community …
Recently, Don Stanley gave us a shout on Twitter for our episode featuring Andy Cunningham. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!



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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, where he helps build better brands online. He also teaches at the University of Iowa and is host of the On Brand podcast. More about Nick.


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