Tag Archives: writing

Jodie Toohey

By Jodie Toohey on June 1, 2016

Content Marketing

Why You Should Activate Your Content (And How to Do It)

content

In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …


Jodie Toohey

By Jodie Toohey on October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …


Jodie Toohey

By Jodie Toohey on May 6, 2015

Content Marketing

Why Better Content Is About Showing Not Telling

You’ve read the books by some of the marketing writing greats and even others who talk about how valuable it is to tell stories with your marketing. They also say to make the stories compelling, you need to show, don’t …


Writing Is Selling: Why Content Creation Is Worth the Time

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …