Tag Archives: word of mouth marketing

May 13, 2015

Strategy

‘Mail Kimp’ Matters: Top of Mind in the Digital Age

top of mind

There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.


February 21, 2013

Social Spotlight

3 Foursquare Tips for Your Business

foursquare tips

According to Consumer Affairs, “Over 25,000 Internet consumers from 50 countries shows that nine in every ten Internet consumers trust recommendations from people they know.” Word of mouth marketing has always been one of the most effective ways for businesses to …


Mixed Up in a Good Way

Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can …