Tag Archives: trends

Nick Westergaard

By Nick Westergaard on December 19, 2016

Podcast

Non-Obvious Trends for 2017 with Rohit Bhargava

Rohit Bhargava On Brand

http://traffic.libsyn.com/onbrand/Rohit_Bhargava_On_Brand.mp3Podcast: Play in new window | Download“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he …


Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a …