Tag Archives: Strategy
How to Build an Unignorable Brand with Peter Levitan
“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast. 
How Brands Can Apply Design Thinking with Alain Sylvain
http://traffic.libsyn.com/onbrand/Alain_Sylvain_On_Brand.mp3Podcast: Play in new window | Download“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several …
What One Thing Should Your Brand Be Spending More Time On?
When you’re trying to manage your content calendar, your social networks, and maybe even the office copier, it’s no surprise that you may be forgetting a few areas of focus for your brand. In our role as consultants, we work …
Clowns & Balloons
Are you afraid of clowns and balloons? My wife is deathly afraid of clowns. Probably a generational thing for those of us that grew up with Stephen King’s It. Balloons she can handle. However, in your business you need to …
