Tag Archives: steve jobs
How to Create “Aha!” Positioning for Your Brand with Andy Cunningham
http://traffic.libsyn.com/onbrand/Andy_Cunningham_On_Brand.mp3Podcast: Play in new window | Download“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve … 
Guy Kawasaki on Being a Brand Evangelist
http://traffic.libsyn.com/onbrand/Guy_Kawasaki_On_Brand.mp3Podcast: Play in new window | Download“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is …
Do You Need a Brand Promise?
We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …
What I Learned from Steve Jobs (Book Review)
Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO …
MLK, The Gap, & the Downside of Social Media
If there’s a downside to the rise of social media it’s our increased ability to ‘pile on’ creative work. We all talk about the increase in connections and conversations but we forget to caution against the risk of increased negativity …
Steve Jobs on Innovation, Intuition, & Life
Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master …
