Tag Archives: Social Media
Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, … 
5 Social Media Idea Starters for the Next Time You’re Stuck
Social media can be an exciting, creative way to promote your organization. These interactive platforms lend themselves to engaged customers and open dialogue. On the flip side, social media can be a burden on those tasked with generating content several …
Social Media Image Design for Non-Designers
“Visuals” is a big buzzword when it comes to social media marketing. It’s becoming a well-known fact that people can process and understand a visual exponentially faster than plain-text content updates. While images are extremely helpful in getting eyes and …
Social Sound Bite: We’re Spending More Time on More Social Networks
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-36.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most …
Social Media for Business: How to Know Which Networks Work Best
Facebook is a social media platform of the past. Today’s users are utilizing Snapchat and Instagram, so there’s no need to invest time and resources in Facebook and Twitter. These are statements I’ve recently heard and, while we could easily …
When It Comes to Content Marketing, Less Can Be More
While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …
The Art of Personal Branding with Bryan Kramer
http://traffic.libsyn.com/onbrand/Bryan-Kramer-On-Brand.mp3Podcast: Play in new window | Download“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer …
Questions Are Currency
How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked …
Social Media As a Lead Generation Machine
You’ve heard it before: social media networks are a marketing platform that provide an opportunity for businesses to connect with their customers. And you may have questioned how to turn those engaging conversations into dollar signs. You’re in luck. In …
Why You Need a Digital Swipe File
One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can …
