Tag Archives: social media strategy
How to Create a Social Media Strategy for the New Year
A new year is a time for clean starts and reworking areas that aren’t quite on-target in our work and our lives. Some of us are focusing on personal goals such as weight loss or finding greater balance with work … 
Should Your Brand Be on Every Social Network?
Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices …
Rudyard Kipling’s Tips on Social Media Strategy
Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When …
When to Follow the Social Media Rules
Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the …
Why You Need a Social Media Strategy Not a Checklist
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this …
Why We Tweet for Clients
Yes, it’s true. We tweet or “ghost tweet” for some of our clients. But this post isn’t meant to be self-promotional but rather a study of social media habits and their adoption by small businesses. This has been a subject …
