Tag Archives: social media strategy
Where Should You Focus Your Social Media Marketing?
During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media … 
You Need to Deadhead Your Marketing to Grow Your Business
Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have …
Don’t Overlook What’s Underneath Your Fancy Social Content
“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …
The Secret to Digital Marketing in a Regulated Industry
“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …
How Do You Keep Up with Everything — Like Hyperlapse?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode37.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks …
How Do You Measure What Matters with Social Media?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode34.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there …
Social Media’s Chicken and Egg Dilemma
When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. …
How to Create a Social Media Editorial Calendar
Is your brand new to social media? Are you looking for a way to add purpose to your content? An editorial calendar may be your solution. Whether you’re planning communications for a large corporation or a small non-profit organization, there …
Empowering Your Employees as Social Brand Ambassadors
Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a …
What If You Can Only Do One Thing on Social Media?
“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …
