Tag Archives: social media monitoring
Social Listening by Geolocation: Are You Listening to Your Customers?
In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers … 
Are You Listening?
It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk …
Tawlk About Social Media Monitoring (Interview)
Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on …
July 2, 2012
Community Management / Customer Service
3 Steps to Deal with Upset Customers on Social Media
One of the most common objections heard from businesses considering social media is that “people will say bad things about our brand.” When hearing this, marketers often politely remind the boss or client that these conversations about the brand – …