Tag Archives: social media customer service

July 22, 2015

Customer Service

Employee Brand Ambassadors: Strengthening Customer Service

customer service

The lines between customer experience and marketing are becoming increasingly blurred, most notably in interactions on social media. As marketers, we might think the space is best used for brand storytelling or lead generation. However, if your organization is also using …


July 1, 2015

Social Media Strategy

You Are Your Social Media: Are You Sending the Right Message?

social media

There’s no denying it, social media platforms say a lot about the individuals behind them – and the same is true for your brand. Facebook, Twitter, or Instagram may be the first interaction a potential client has with your organization. …


It’s Not Personal: Responding to Negative Social Media Comments

negative social media comments

It’s not personal. It’s business. While admittedly it’s easier to preach than to practice, on your business’ social media outlets, you need to live by this mantra. Other than the fact that it’s a great quote from The Godfather and You’ve …