Tag Archives: snapchat

Nick Westergaard

By Nick Westergaard on February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-66.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat …


Nick Westergaard

By Nick Westergaard on October 14, 2016

Podcast

Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …


Nick Westergaard

By Nick Westergaard on September 27, 2016

News & Events

Social Brand Forum 2016 Recap: Photos, Slides, and More

social brand forum 2016 recap

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection …


Nick Westergaard

By Nick Westergaard on August 17, 2016

Social Spotlight

Instagram Stories: Better for Users, Better for Brands

As I mentioned last month, Instagram is a powerful social network. So I was a bit surprised last week when they announced that they were stealing a feature from social juggernaut Snapchat. In fact, they didn’t even bother to change …


Nick Westergaard

By Nick Westergaard on July 13, 2016

Social Spotlight

Do You Have an Instagram Strategy? (You Should!)

instagram strategy

For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social …


Nick Westergaard

By Nick Westergaard on June 24, 2016

Podcast

Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-53.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network …


Why You Need a Marketing Test Kitchen

marketing test kitchen

With all of the shiny new things in marketing today it can be hard not to be overwhelmed. From Facebook live video to Snapchat, we are constantly bombarded with examples of marketers doing cool things with new forms of content …


Nick Westergaard

By Nick Westergaard on June 10, 2016

Podcast

Social Sound Bite: Snapchat Overtakes Twitter in Daily Use

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-52.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat’s use numbers. This past week, Bloomberg reported …


Nick Westergaard

By Nick Westergaard on June 6, 2016

Podcast

How Snapchat Helps Humanize Brands with Carlos Gil

carlos gil on brand

http://traffic.libsyn.com/onbrand/Carlos_Gil_On_Brand.mp3Podcast: Play in new window | Download“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was …


Nick Westergaard

By Nick Westergaard on May 6, 2016

Podcast

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-50.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest …