Tag Archives: salesforce
Optimizing Your Marketing Mix with Bonnie Crater
“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast.
Why Context Is the Future of Marketing with Mathew Sweezey
“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast.
What It Means to Be an Everywhere Brand with Jeff Rohrs
http://traffic.libsyn.com/onbrand/Jeff_Rohrs_On_Brand.mp3Podcast: Play in new window | Download“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. …
Building the Brand Experience Inside and Out at Salesforce
http://traffic.libsyn.com/onbrand/John_Zissimos_On_Brand.mp3Podcast: Play in new window | Download“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His …