Tag Archives: primal branding

Nick Westergaard

By Nick Westergaard on December 26, 2016

Podcast

Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

patrick hanlon

http://traffic.libsyn.com/onbrand/Patrick_Hanlon_On_Brand.mp3Podcast: Play in new window | Download This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, …


Nick Westergaard

By Nick Westergaard on January 26, 2015

Podcast

January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri

brand zeitgeist report

http://traffic.libsyn.com/onbrand/January_2015_Zeitgeist.mp3Podcast: Play in new window | DownloadEach month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also …


Nick Westergaard

By Nick Westergaard on January 1, 2015

Podcast

The Primal Code of Digital Brand Building with Patrick Hanlon

patrick hanlon on brand

http://traffic.libsyn.com/onbrand/Patrick-Hanlon-On-Brand.mp3Podcast: Play in new window | Download“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up …


Nick Westergaard

By Nick Westergaard on May 31, 2012

Branding

Do You Need a Brand Promise?

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …