Tag Archives: ppc
Why You Need a Digital Swipe File
One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can … 
Paid vs. Organic Search Marketing
With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the …
