Tag Archives: marketing
Marketing as Attraction vs. Marketing as Retention with Wayne Mullins
“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy! 
Next Steps: How to Create a Meaningful Call to Action
With the sheer volume of content being published online every minute, the competition for capturing attention has never been more fierce. But capturing attention is a mere first step. When someone has given you the precious gift of their time …
Branding vs. Marketing
The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …
Muppets on Marketing
The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle …
Is It Hard to Do Business with You?
Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including …
