Tag Archives: mark w schaefer

Nick Westergaard

By Nick Westergaard on December 28, 2016

News & Events

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch

2017 digital trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …


Nick Westergaard

By Nick Westergaard on December 30, 2015

Strategy

27 Experts on Which 2016 Social Media Trends to Watch

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …


Nick Westergaard

By Nick Westergaard on November 11, 2015

Blogging

10 Years of Blogging: Lessons Learned, Looking Ahead

blogging

“I’ve been blogging for … well, 10 years exactly.” I found myself saying this phrase during a client meeting and was taken a back. It’s true. I have been blogging for 10 years. Almost to the day. I published my …


Sara O'Brien

By Sara O'Brien on November 4, 2015

Content Marketing

6 Strategies to Humanize Your Digital Marketing

human digital marketing

People connect with people. There is more connection and trust between two people then there are between a business and a person. So how can you convey the human side of your business through your brand’s digital marketing? As we learned from …


Nick Westergaard

By Nick Westergaard on October 20, 2015

News & Events

Social Brand Forum 2015 Recap: Photos, Videos, Slides, and More

social brand forum 2015

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at our new home, the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented …


Nick Westergaard

By Nick Westergaard on April 27, 2015

Podcast

Cracking the Content Code with Mark W. Schaefer

mark w schaefer

http://traffic.libsyn.com/onbrand/Mark_W_Schaefer_On_Brand.mp3Podcast: Play in new window | Download“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall …


Nick Westergaard

By Nick Westergaard on March 11, 2015

Content Marketing

When It Comes to Content Marketing, Less Can Be More

less is more

While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …


Nick Westergaard

By Nick Westergaard on March 9, 2015

News & Events

Social Brand Forum 2015 Speakers Announced, Early Registration Open

social brand forum

As we’re seven months out from Social Brand Forum 2015, we wanted to start sharing the line-up of speakers for this industry-leading digital marketing experience. This year’s event takes place on October 15-16 at the historic Englert Theatre in downtown Iowa City. …


The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …


Nick Westergaard

By Nick Westergaard on December 30, 2013

Social Media Strategy

21 Experts on Which 2014 Social Media Trends to Watch

2014 social media trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …