Tag Archives: kpi

Sarah Moy

By Sarah Moy on November 18, 2015

Blogging

7 Blogging KPIs You Should Be Tracking to Measure Success

So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …


Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a …