Tag Archives: jay baer
27 Experts on Which 2016 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … 
How to Tell Your Brand Story with Park Howell
http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …
22 Experts on Which 2015 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
11 Marketing Podcasts That You Should Be Listening To
Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions …
Education: Why Business People Love Podcasts (Infographic)
While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the …
The Secret to Digital Marketing in a Regulated Industry
“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …
The Fate of Google+: Rounding Up the Best Theories
Last month’s announcement of shake-ups in Google’s structure has the industry doing a collective head scratch over what Google is up to, particularly whether or not it spells the end of the Google+ social network. And, while none of us …
21 Experts on Which 2014 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
Social Brand Forum 2013 Announces Value-Packed Agenda
We are getting closer. At the end of next month, the Midwest’s premier digital marketing event – Social Brand Forum 2013 – will be here. As preparations continue, I have some exciting news to share today.
Why Your Brand Needs Youtility (Book Review)
Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The …
