Tag Archives: google

August 7, 2017

Podcast

Social Sound Bite: America’s Online Advertising Duopoly

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-77.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and …


May 24, 2016

Paid Search & Social

Voice and the Future of Search

voice search

Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider …


March 30, 2016

Paid Search & Social

No More Right-Side Google Ads: What It Means For You

google ads

A month ago, Google removed the right side ads from search engine result pages (SERPs) and said it may add a 4th ad at the top of the page for “highly commercial queries.” The changes caused quite a stir throughout …


May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

http://traffic.libsyn.com/onbrand/Guy_Kawasaki_On_Brand.mp3Podcast: Play in new window | Download“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is …


April 10, 2015

Podcast

Social Sound Bite: New Retweet Feature, Is Google Buying Twitter?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-13.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. …


March 9, 2015

Podcast

Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

http://traffic.libsyn.com/onbrand/Barbara-Sullivan-On-Brand.mp3Podcast: Play in new window | Download“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like …


March 6, 2015

Podcast

Social Sound Bite: Is Google Killing Google+?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-9s.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data …


May 21, 2014

Social Spotlight

The Fate of Google+: Rounding Up the Best Theories

google plus fate

Last month’s announcement of shake-ups in Google’s structure has the industry doing a collective head scratch over what Google is up to, particularly whether or not it spells the end of the Google+ social network. And, while none of us …


April 4, 2014

Podcast

How Can We Be More Engaging on Social Media?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode23.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” …


November 29, 2013

Podcast

Is Google+ Worth the Time?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode5.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question via (what else?) Google+ from Stephan Hovnanian: “How do I decide if Google+ is worth it?” Great question and definitely one …