Tag Archives: google analytics
Practicing Data-Driven Empathy with Andy Crestodina
http://traffic.libsyn.com/onbrand/Andy_Crestodina_On_Brand.mp3Podcast: Play in new window | Download“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut … 
3 Meaningful Marketing Metrics to Help You Spend Smarter
U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …
Chrome Update Means It’s Time to Sharpen Your Google Analytics
On Friday Google announced a security improvement for Chrome 25, indicating that all searches would be sent over a Secure Socket Layer (SSL) connection. While this change means nothing new for users signed into Google who’ve already been protected via …
The Blogger’s Toolbox
Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class …
