Tag Archives: facebook advertising
Social Sound Bite: Facebook Makes Its Ad Reporting Even Better
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-78.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full … 
Social Sound Bite: What Facebook Video Length Works Best?
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-58.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us …
Social Sound Bite: Why Is Facebook Blocking Ad-Blockers?
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-56.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising …
How to Use Facebook Carousel Ads to Boost Your Brand’s Impact
This time last year, Facebook was beta testing a new ad format, carousel ads. Based on the initial testing, carousel ads can help lower cost per conversion by up to 50% and cost per click by up to 30%.* Do …
5 Steps to Getting Started with Facebook Lookalike Audiences
Think of your best customers. They like you. They trust you. They are loyal to your brand. Now, imagine you could have 100 more of them. Sounds pretty awesome, right? You can, with Facebook lookalike audiences.
Social Sound Bite: 2015 Social Media Predictions
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-1.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends …
Is Facebook Advertising a Good Investment for Businesses?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode27.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for …
Goodbye to Facebook Sponsored Stories (Sort Of)
Last June, Facebook announced several changes to its advertising services that would remove redundancy and streamline Facebook Ads for marketers. At the heart of these changes were Sponsored Stories. Facebook Sponsored Stories are paid ads that show users how their …
Getting Started with Facebook’s Paid Advertising Platform
In the wake of a luke-warm reception to its IPO and criticism from the BBC that its ad platform is little more than a scam, Facebook and its one billion active users remain a primary focus for the social media …
