http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …
Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and …
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