Tag Archives: design thinking
How Brands Can Apply Design Thinking with Alain Sylvain
http://traffic.libsyn.com/onbrand/Alain_Sylvain_On_Brand.mp3Podcast: Play in new window | Download“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several … 
Embracing Design Thinking for Your Brand with Jon Kolko
http://traffic.libsyn.com/onbrand/Jon_Kolko_On_Brand.mp3Podcast: Play in new window | Download“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic …
Developing Brands with Purpose and Personality with Nathan Sinsabaugh
http://traffic.libsyn.com/onbrand/Nathan_Sinsabaugh_On_Brand.mp3Podcast: Play in new window | Download“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to …
Designing the Customer Experience with Justine Jordan
http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …
