Tag Archives: crisis management
Creating a Crisis-Ready Brand with Melissa Agnes
http://traffic.libsyn.com/onbrand/Melissa_Agnes_On_Brand.mp3Podcast: Play in new window | Download“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be … 
4 Steps to Answering Tough Customer Questions Online (and Off)
Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where …
Managing Your Brand Reputation Online with Charlie Pownall
http://traffic.libsyn.com/onbrand/Charlie_Pownall_On_Brand.mp3Podcast: Play in new window | Download“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand …
The Role of Social Media in Crisis Communication
With each passing day, it seems another company is hit with an issue that calls for public address. And at the top of that list is a breach in data security. The more organizations hit — Kmart, Home Depot, Jimmy …
What Do You Do When a Customer Complains on Social Media?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode25.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a recent issue involving a social media dust-up between Graze, a restaurant in Iowa City, and a father who was asked to leave because …
