Tag Archives: creativity
How to Write Content That Connects with Your Customers
Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work … 
Creative Marketing Today
A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by …
Why You Need a Brand Brain Trust
One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …
Why Community Managers Need to Be Improvisers
Fun fact about me: I actually have a little bit of background in improvisational comedy. There was even a time when I was part of a group that would perform improv in bars in the Iowa City area for little …
The Idea Business
Aren’t you going to write this down? We’ve all been to the trendy restaurant where the servers don’t write down your order. How do we know that they got it all and, if they did, that they got it correct? …
The Biggest Secret to Blogging
The biggest secret to blogging is one I learned from the theatre. Let me back up … When people are getting to know me, we inevitably have an exchange where it’s revealed that my academic background is neither in marketing …
