Tag Archives: copywriting
Creating a Conversational Brand with Nick Usborne
“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast. 
How Stories Can Help Your Brand Stand Out with Aaron Orendorff
http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …
5 Strategies for Writing Compelling Marketing Headlines
We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …
The 4 Most Powerful Words a Marketer Can Use
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
The New Old-Fashioned Blog Headline Formula
It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger …
Now Hear This
Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured …
Words Matter
This morning on my way to may favorite local coffee shop, I found myself practicing my order. Let me back up … I was practicing because more often than not I get coffee from my favorite non-local shop, the Starbucks …
Muppets on Marketing
The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle …
