Tag Archives: content marketing

Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …


Nick Westergaard

By Nick Westergaard on February 6, 2017

Podcast

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand

http://traffic.libsyn.com/onbrand/Marcus_Sheridan_On_Brand.mp3Podcast: Play in new window | Download“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of …


Nick Westergaard

By Nick Westergaard on January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …


Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

By Nick Westergaard on December 12, 2016

Podcast

What’s Next for Brands and Content Marketing with Robert Rose

robert-rose-on-brand

http://traffic.libsyn.com/onbrand/Robert_Rose_On_Brand.mp3Podcast: Play in new window | Download“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group …


Nick Westergaard

By Nick Westergaard on October 31, 2016

Podcast

How to Be Your Brand’s Editor in Chief with Ann Handley

http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …


5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)

digital-marketing-mistakes

Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …


Nick Westergaard

By Nick Westergaard on August 1, 2016

Podcast

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …



Nick Westergaard

By Nick Westergaard on June 27, 2016

Podcast

Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …