Tag Archives: community building
How Schwinn Uses Stories to Power Brand Advocacy
http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s …
March 31, 2014
Blogging
Crowd Work: A Case for Not Removing Blog Comments
Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …