Tag Archives: Branding

Nick Westergaard

By Nick Westergaard on February 15, 2017


3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …

Nick Westergaard

By Nick Westergaard on January 2, 2017


Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand

http://traffic.libsyn.com/onbrand/Seth_Godin_On_Brand.mp3Podcast: Play in new window | DownloadIn 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing …

Nick Westergaard

By Nick Westergaard on October 12, 2016


Brand Building Without Traditional Branding: How to Be an Anti-Brand


I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it …

Nick Westergaard

By Nick Westergaard on September 5, 2016


Get Scrappy with Nick Westergaard LIVE at Prairie Lights

westergaard on brand

http://traffic.libsyn.com/onbrand/Nick_Westergaard_On_Brand.mp3Podcast: Play in new window | DownloadThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small …

Taylor Corrigan

By Taylor Corrigan on July 27, 2016


What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …

Nick Westergaard

By Nick Westergaard on July 25, 2016


Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …

Nick Westergaard

By Nick Westergaard on July 11, 2016


Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

http://traffic.libsyn.com/onbrand/Erica_McGillivray_On_Brand.mp3Podcast: Play in new window | Download“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, …

Nick Westergaard

By Nick Westergaard on March 28, 2016


How Poo~Pourri Uses Humor to Humanize Their Brand

suzy batiz on brand

http://traffic.libsyn.com/onbrand/Suzy_Batiz_On_Brand.mp3Podcast: Play in new window | DownloadWhen your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we …

Nick Westergaard

By Nick Westergaard on February 22, 2016


Why Better Blogging Still Makes a Better Brand with Maddy Osman

maddy osman

http://traffic.libsyn.com/onbrand/Maddy_Osman_On_Brand.mp3Podcast: Play in new window | Download“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her …

Nick Westergaard

By Nick Westergaard on February 17, 2016


Why Your Brand Has to Move

brand moving

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.