Tag Archives: brand voice
Redefining Your Content Experience with Randy Frisch
“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.
Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm
http://traffic.libsyn.com/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3Podcast: Play in new window | Download“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to …
Brand Unity vs. Uniformity with Josh Miles
http://traffic.libsyn.com/onbrand/Josh_Miles_On_Brand.mp3Podcast: Play in new window | Download“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that …
January 27, 2014
Community Management
Avoiding Snark Online
We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social …