Tag Archives: brand strategy
Brand Strategy Is Defined by Choices with Peter Wilken
“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast. 
Sharpen Your Message into a Velvet Machete with Amber Hurdle
“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.
Game-Changing Brand Strategy with David Aaker
“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that’s coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.
Connecting Brand Strategy to Business Strategy with Jeff Swystun
http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …
Crafting Brand Stories That Sell with Amber Williams
http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …
The Impact of Social Currency on Branding with Erich Joachimsthaler
http://traffic.libsyn.com/onbrand/Erich_Joachimsthaler_On_Brand.mp3Podcast: Play in new window | Download“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand …
Why Your Content Strategy Is Only As Good as Your Brand Strategy
http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
How to Tell Your Brand Story with Park Howell
http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …
Don’t Overlook What’s Underneath Your Fancy Social Content
“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …
