Tag Archives: brand stories
December 7, 2016
How You Can Use the 4 Cs to Tell Better Marketing Stories
October 10, 2016
Selling Brands by Telling Stories with Paul Smith
http://traffic.libsyn.com/onbrand/Paul_Smith_On_Brand.mp3Podcast: Play in new window | Download“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with …
January 11, 2016
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
July 27, 2015
How to Tell Your Brand Story with Park Howell
http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …