Tag Archives: brand experience

Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

By Nick Westergaard on July 11, 2016

Podcast

Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

http://traffic.libsyn.com/onbrand/Erica_McGillivray_On_Brand.mp3Podcast: Play in new window | Download“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, …


Nick Westergaard

By Nick Westergaard on May 16, 2016

Podcast

Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand

http://traffic.libsyn.com/onbrand/John_Zissimos_On_Brand.mp3Podcast: Play in new window | Download“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His …


Nick Westergaard

By Nick Westergaard on May 2, 2016

Podcast

Why Your Content Strategy Is Only As Good as Your Brand Strategy

http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …


Nick Westergaard

By Nick Westergaard on November 16, 2015

Podcast

Aaron Draplin on Design

aaron draplin

http://traffic.libsyn.com/onbrand/Aaron_Draplin_On_Brand.mp3Podcast: Play in new window | Download“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, Aaron Draplin has a thing …


Nick Westergaard

By Nick Westergaard on November 2, 2015

Podcast

What Makes a Great Brand with Denise Lee Yohn

denise lee yohn

http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand.mp3Podcast: Play in new window | Download“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her …


Nick Westergaard

By Nick Westergaard on August 17, 2015

Podcast

The Secret of the Suitsupply Brand Experience: Empowering People

suitsupply nish

http://traffic.libsyn.com/onbrand/Nish_de_Gruiter_On_Brand.mp3Podcast: Play in new window | Download“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion …


Nick Westergaard

By Nick Westergaard on April 15, 2015

Branding

Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …