Tag Archives: brand advocacy
How to Listen for Brand Advocates with Mack Collier
http://traffic.libsyn.com/onbrand/Mack_Collier_On_Brand.mp3Podcast: Play in new window | Download“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter …
How Adobe Enables Their Social Brand Ambassadors
http://traffic.libsyn.com/onbrand/Lauren_Friedman_On_Brand.mp3Podcast: Play in new window | Download“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social …