Tag Archives: authenticity
Creating an Authentic Healthcare Brand with Mark Viden
http://traffic.libsyn.com/onbrand/Mark_Viden_On_Brand_-_72617_7.53_PM.mp3Podcast: Play in new window | Download“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice …
January 27, 2014
Community Management
Avoiding Snark Online
We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social …