Tag Archives: artificial intelligence
How Marketers Should Plan for AI with Raj Venkatesan
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead.
Bringing the IBM Watson Brand to Life with Amber Armstrong
http://traffic.libsyn.com/onbrand/Amber_Armstrong_On_Brand.mp3Podcast: Play in new window | Download“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, …